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Short answer: both are 5.5-cup (1 liter) micom rice cookers made in China. The Tiger JBV-A10U’s standout feature is “tacook,” which cooks a side dish on a tray above the rice at the same time. The Zojirushi NS-TSC10 offers more menu settings, including steam, cake, porridge, and brown rice, plus extended keep warm and a delay timer.
How we compare: every spec in this article comes from official manufacturer specifications and manuals (starting with Tiger’s official product page and Zojirushi’s official product page), all listed under Sources below. We don’t run hands-on tests, and if a spec isn’t published, we say so. Last updated: October 2026.
I live in Japan, where Tiger and Zojirushi are the two rice cooker brands almost everyone knows. Both are Japanese companies.
I haven’t tested these two cookers myself. This comparison uses the official Tiger USA and Zojirushi USA product pages. Where a detail isn’t on the official page, I say so.
Quick Comparison Table
| Spec | Tiger JBV-A10U | Zojirushi NS-TSC10 |
|---|---|---|
| Heating system | Micom + heating | Micro computerized fuzzy logic |
| Capacity | 1 L (34 oz), sold as 5.5-cup | Up to 5.5 cups / 1.0 liter |
| Dimensions (W x D x H) | 10.6 x 13.9 x 8.4 in (27 x 35.3 x 21.4 cm), approx. | 10-1/8 x 14 x 8-1/2 in |
| Weight | 5.7 lb (2.6 kg), approx. | Not listed on product page |
| Electrical rating | 120 V / 672 W | 120 V / 610 W |
| Color | White | Stainless Brown (-XJ) |
| Signature feature | tacook synchronized cooking (cooking plate) | Steam menu + included steaming basket |
| Menu settings | Not fully listed on official page* | White/sushi, mixed, porridge, sweet, brown, cake, steam, quick |
| Keep warm | Not detailed on official page* | Automatic, extended keep warm, reheat |
| Delay timer | Not detailed on official page* | 2 settings |
| Made in | China | China |
| Where to buy | Tiger JBV-A10U | NS-TSC10 |
*Tiger’s official US page lists dimensions, wattage, weight, and the tacook feature in its spec table, but I couldn’t confirm a full menu list or keep-warm duration there. Check the Amazon listing or Tiger’s manual before relying on those details.
Key differences at a glance
- Cooking style: The Tiger cooks a side dish on its tacook plate above the rice, while the Zojirushi has a steam setting and a steaming basket.
- Menus: Zojirushi lists eight NS-TSC10 settings, including porridge, cake, and steam, while Tiger’s spec table doesn’t list menus the same way.
- Size and weight: The footprints are close (about 10.6 x 13.9 x 8.4 in vs 10-1/8 x 14 x 8-1/2 in), and only Tiger lists a weight (about 5.7 lb).
- Power rating: The JBV-A10U is rated at 672 W and the NS-TSC10 at 610 W.
Key Differences, Explained
tacook vs a steaming basket
Tiger says the JBV-A10U lets you “prepare two dishes simultaneously” with its tacook function. A cooking plate sits above the rice, and Tiger says it’s designed so the side dish’s flavors don’t affect the rice.
The Zojirushi NS-TSC10 takes a different route. It has a dedicated steam menu and comes with a steaming basket.
If one-pot rice plus a main dish appeals to you, tacook is Tiger’s selling point.
Menus
Zojirushi lists eight NS-TSC10 settings: white/sushi, mixed, porridge, sweet, brown, cake, steam, and quick. Tiger’s official spec table for the JBV-A10U doesn’t list menus in the same way, so I can’t compare menus one to one from official sources.
Size and weight
The footprints are close:
- Tiger: about 10.6 x 13.9 x 8.4 inches
- Zojirushi: 10-1/8 x 14 x 8-1/2 inches
Tiger lists a weight of about 5.7 lb. Zojirushi’s product page doesn’t list weight.
Power
The JBV-A10U is rated at 672 W and the NS-TSC10 at 610 W. That’s a small difference. Neither official page lists energy use per cooking cycle.
Who Should Buy Which?
Choose the Tiger JBV-A10U if you:
- Want to cook rice and a simple main or side at the same time (tacook)
- Like a white finish
- Want a straightforward micom cooker
Choose the Zojirushi NS-TSC10 if you:
- Want clearly listed brown, porridge, sweet rice, cake, and steam settings
- Want extended keep warm and a 2-setting delay timer
- Prefer a stainless exterior
Bigger Sizes
Both brands make a 10-cup version. Tiger lists the JBV-A18U at 941 W, and Zojirushi lists the NS-TSC18 at 820 W.
Before You Buy
Check two things on the current listing: the exact model number (JBV-A10U vs JBV-A18U, and NS-TSC10 vs NS-TSC10A, which has a different menu) and what’s in the box. Tiger and Zojirushi both sell similarly named models, and marketplace listings sometimes mix up sizes and colors.
Tiger’s tacook feature is also on the made-in-Japan JAX-T10U, which I compared in Tiger JAX-T10U vs Zojirushi NL-AAC10. For the NS-TSC10’s running cost, see NS-TSC10 power consumption.
What Tiger and Zojirushi Sell at Home
Both brands are Osaka-based, and both sell different numbers in Japan. Tiger Japan’s basic micom line is the JBH-B “Takitate” (炊きたて): the 5.5-go JBH-B100 is rated at 635 W maximum, uses a 1.7 mm black far-infrared thick pot, and has a count-down style delay timer. Zojirushi Japan’s 5.5-go lineup likewise uses its own numbers rather than NS-TSC10. These aren’t the same machines as the US JBV-A10U and NS-TSC10, but they show that a plain micom cooker remains a normal everyday choice in Japan. Japan-market models run on 100 V (US models use 120 V), so they aren’t drop-in substitutes.
On Kakaku.com, Japanese reviewers of Zojirushi’s 3-go NL-BE05 often mention its compact size, simple controls and easy cleaning (just the inner pot and lid); complaints include a side-mounted cord and, in one review, coating that peeled within a year. (Third-party reviews, not our own testing.)
JBV-A10U vs Zojirushi NS-TSC10: Frequently Asked Questions
Are Tiger and Zojirushi both Japanese brands?
Yes, both are Japanese companies. These two specific models are listed as made in China.
What is tacook?
It’s Tiger’s synchronized cooking function. A cooking plate above the rice lets you cook a second dish at the same time as the rice.
Which is bigger?
They’re very close. The Tiger is about 10.6 x 13.9 x 8.4 inches, and the Zojirushi is 10-1/8 x 14 x 8-1/2 inches.
Which uses less power?
By rated wattage, the Zojirushi NS-TSC10 (610 W) is a little lower than the Tiger JBV-A10U (672 W).
Does the Zojirushi NS-TSC10 have a cake setting?
Yes. Zojirushi lists a cake menu setting.
Related comparisons
- Tiger JAX-T10U vs Zojirushi NL-AAC10: Which to Buy?
- Zojirushi NS-TSC10 vs NL-AAC10: Which Rice Cooker to Buy?
- Zojirushi NS-TSC10 vs NP-HCC10: Which Rice Cooker to Buy?
- Zojirushi NS-TSC10 Power Consumption: 610 W and Cost
Sources
- Tiger Corporation USA, Micom Rice Cooker JBV-A10U/18U (official): https://www.tiger-corporation.com/en/usa/product/rice-cooker/jbv-a10u-18u/
- Zojirushi, Micom Rice Cooker & Warmer NS-TSC10/18 (official): https://www.zojirushi.com/app/product/nstsc
- Tiger Japan: JBH-B micom rice cooker specs (tiger-corporation.com): https://www.tiger-corporation.com/ja/jpn/product/rice-cooker/jbh-b/
- Zojirushi Japan: 5.5-go and 1-sho rice cooker lineup PDF (zojirushi.co.jp): https://www.zojirushi.co.jp/syohin/pdf/lineup_jar5.pdf
- Kakaku.com user reviews: Zojirushi NL-BE05 (Japanese): https://review.kakaku.com/review/K0001491483/
Specs checked October 2026.

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